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Lotus Case Study

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Issue:

Business

 

Written by:

Pauline M

 

Date added:

April 2, 2013

 

Level:

 

Grade:

A

 

No of pages / words:

6 / 1555

 

Was viewed:

8254 times

 

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Essay content:

Lotus was noted as being one of the finest franchises in their business sector. The Rise and Fall Up to 1983 Lotus operated in a largely college industry were only a handful of companies created killer apps such as WordPerfect. Between 1983-1986, Lotus had created Symphony and Jazz which were the first fully integrated application programs to combine word-processing, spreadsheets, graphics, and database management...
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However, the market responded negatively to the introduction of these products. During 1986, Imitation by Borland and the limited success of Symphony and Jazz prompted newly elected president Jim Manzi to approach product development in at a new angle. Jim Manzi began an acquisition program that would give Lotus, products in every applications category, ultimately resulting in Notes...
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