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Essay

Louis Vuitton-Moet Hennessey

Essay specific features

 

Issue:

Business

 

Written by:

Vicente S

 

Date added:

August 9, 2014

 

Level:

 

Grade:

A

 

No of pages / words:

3 / 580

 

Was viewed:

349 times

 

Rating of current essay:

 
Essay content:

In order to off-set the effects of this multi-billion dollar per year industry, LVMH must take steps such as working with governments and international organizations that target counterfeiters. Another, somewhat ironic, threat to the LVMH brands is the increasing demand for their product among the middle-class...
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In order to maintain its status as a purveyor of fine goods for the wealthy, LVMH must walk a fine line of satisfying some of the increased demand but not diluting the market through its own actions. One of the most valuable assets of a company like Louis Vuitton is its brand equity. While not directly measurable, some sources have attempted to quantify these values and provided the following measurements as example: Marlboro $33B, Microsoft $9...
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