Low cost Airlines

Essay specific features

 

Issue:

Business

 

Written by:

Francisco H

 

Date added:

March 9, 2017

 

Level:

 

Grade:

A

 

No of pages / words:

24 / 6482

 

Was viewed:

1481 times

 

Rating of current essay:

 
Essay content:

La aplicarea acestei strategii, este necesar sa se ia In considerare: impactul opera~iunilor care raman In portofoliul firmei, disponibilitatea altor oportunitati profitabile, riscul Intaririi noilor veniti i faptul ca retragerea afecteaza loialitatea clientilor. • Prevenirea competitiei low-cost presupune adaptarea pre~urilor utilizand tactici de marketing agresive...
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Se poate preveni astfel atat intrarea pe pia~a a noilor competitori, cat i descuraj area celor prezen~i. Cheia succesului este reprezentata de restructurarea costurilor. Aceasta strategie nu este populara. Problemele care apar sunt: rezistenta sindicatelor, scaderea moralului angaja~ilor sau confuzia consumatorilor...
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