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Essay

low involvement ad

Essay specific features

 

Issue:

Business

 

Written by:

Julie A

 

Date added:

November 17, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 359

 

Was viewed:

9986 times

 

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Essay content:

Another noticeable attribute would be the water pouring into moisturizer Chap Stick®. The marketers are using texture to communicate that their product will "quench the thirst" of dry, chapped lips. They want the consumer to focus on the wetness and the purity of water and associate this with the product...
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Notice the lack of words or explanation on the product. The marketers are purposely letting the image tell the story for their product. I believe this product's target audience would be men of any age and women age 20 and older. This particular ad seems to appeal equally to both segments. Men would find this ad intriguing purely for the simplicity of it...
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