Loyalty Programs In Telecom Industry

Essay specific features

 

Issue:

Business

 

Written by:

Paul K

 

Date added:

May 18, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 302

 

Was viewed:

1288 times

 

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Essay content:

After growing its wireless (GSM and CDMA) subscriber base at a CAGR of over 122% during the period January 2004 to January 2007, the country is expected to take the number to 500 m telecom subscribers by the end of March 2010. 2. The problem is that despite the average use of mobile phones being the highest at 287 minutes a month, India has average revenue per user (ARPU) of around $8 (approximately Rs 350)...
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Australia has the highest ARPU of $33 followed by Singapore with $32 and China at $12. The global average ARPU is a little over $ 21. Information technology research firm Gartner predicts that the ARPU in India is set to fall even further to $3-5. 3. Low ARPU is caused by the intense competition and the inherent price sensitive nature of the Indian market...
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