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Loyalty Programs In Telecom Industry
Essay specific features
Written by:
Paul K
Date added:
May 18, 2015
Level:
University
Grade:
A
No of pages / words:
2 / 302
Was viewed:
1284 times
Rating of current essay:
Essay content:
After growing its wireless (GSM and CDMA) subscriber base at a CAGR of over 122% during the period January 2004 to January 2007, the country is expected to take the number to 500 m telecom subscribers by the end of March 2010.
2. The problem is that despite the average use of mobile phones being the highest at 287 minutes a month, India has average revenue per user (ARPU) of around $8 (approximately Rs 350)...
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Australia has the highest ARPU of $33 followed by Singapore with $32 and China at $12. The global average ARPU is a little over $ 21. Information technology research firm Gartner predicts that the ARPU in India is set to fall even further to $3-5.
3. Low ARPU is caused by the intense competition and the inherent price sensitive nature of the Indian market...
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