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Essay

M&M's Marketing History

Essay specific features

 

Issue:

Business

 

Written by:

Susan C

 

Date added:

April 22, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

9 / 2381

 

Was viewed:

674 times

 

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Essay content:

While sustaining their orders, Forrest Mars Sr. noticed that little was there to make their time bearable, as little as a chocolate shaped pebble! Forrest Mars Sr. noticed that these little miracle pebbles were fun and convenient to eat and easy to carry around, he also noticed that its significance was due to its hard sugar coating over the chocolate which kept it from melting...
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Inspired by this revelation he fought along his curiosity back to his kitchen and there he created what we now know; the “M&M’s” Plain Chocolate Candies. They soon become effect in production in 1941 and became a favorite for the GI’s serving the WWII. M&M’s were easy to carry and they would sustain in any climate, back then they were packed in cardboard tubes...
displayed 300 characters

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