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Essay

m&s

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Issue:

Business

 

Written by:

Michelle R

 

Date added:

September 26, 2015

 

Level:

 

Grade:

A

 

No of pages / words:

2 / 335

 

Was viewed:

10119 times

 

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Essay content:

?Your M&S' will replace other straplines, such as ?Food Love' and promises to showcase the best of Marks & Spencer's products, using simple photographic imagery for clothing, food and home. Although customers have been referring to the retailer as ?M&S' for years, this is the first time the company has referred to itself by its initials...
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Although customers have been referring to the retailer as ?M&S' for years, this is the first time the company has referred to itself by its initials. 'Marks & Spencer' will remain on the store facia and the corporate identity will not be changed. ''Your M&S is designed to rekindle the positive, emotional relationship our customers have with Marks & Spencer and remind them that we sell great quality products at good prices'' said Steve Sharp, Marks & Spencer's director of marketing...
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