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M&S Economic study
Essay specific features
Written by:
Alicia K
Date added:
August 11, 2013
Level:
Grade:
A
No of pages / words:
11 / 3047
Was viewed:
4614 times
Rating of current essay:
Essay content:
As well as owning the US supermarket group "Kings Supermarkets" M&S website
The company has expanded both vertically and conglomerately. Looking at home ware, foods, flowers, (see appendix) cafes, gifts and cards. They have invested in many different styles of clothing ranges such as Per Una, Per Una Due and the Limited Collection...
displayed 300 characters
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The conglomerate integration of the food market has proved to be very successful with the opening of independent "simply foods" branches and ?lifestores, selling homeware.
M&S operates in an oligopolistic market structure with its main competitors being NEXT, House of Fraser, Gap and Alders. All of which have aimed their clothes at similar markets such as middle aged men and women and their children...
displayed 300 characters
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