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Essay

Mac Cosmetics

Essay specific features

 

Issue:

Business

 

Written by:

Erica B

 

Date added:

May 13, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 260

 

Was viewed:

9645 times

 

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Essay content:

MAC is currently the only Estee Lauder brand that is not only meeting; but exceeding its annual sales goals. Last year MAC surpassed its sales plan by 121 million dollars! Which is unheard of in this industry. Lets start at the beginning'Makeup Art Cosmetics or MAC was created in 1984 by two men, Frank Tosken a seasoned makeup artist and photographer and Frank Angelo a successful business owner of a chain of salons in Toronto...
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They found that cosmetic products that were readily available were not performing well under the intense environment of studio lights & perspiration, had little color payoff, and were constantly having to be touched up. So, they created cosmetic formulas and colors that met these specific needs. By using them backstage on models and performers news traveled fast about how wonderful these products were...
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General issues of this essay:
HISTORY OF COSMETICS Two Nation: The War Continues... Cosmetics Industry MAC Cosmetics MAC Cosmetics Mac Cosmetics Mistine Cosmetics The Cosmetics and Toiletries Industry Egyptian Cosmetics Cover Girl Cosmetics cosmetics cosmetics Men's cosmetics Make-up Art Cosmetics cosmetics for men
 

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