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Essay

Mac Mini Marketing Plan

Essay specific features

 

Issue:

Business

 

Written by:

Ada J

 

Date added:

April 23, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

12 / 3105

 

Was viewed:

8905 times

 

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Essay content:

Current Marketing Situation The Mac Mini is a different direction in the way Apple Computer Inc. has showcased their product over the years. The original designers of the Macintosh had a vision that a $500 dollar computer could be built which exemplified efficiency, uniqueness, and simplicity with a reasonable market price...
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It is the lowest cost personal computer ever sold by Apple and it represents a change in Apple’s business model. The Mac Mini has the potential to become a staple in everyone’s household similar to the iPod. Made in Taiwan, the Mac Mini looks to boost Apple’s profits up again just as the iMac did in the 1990’s...
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