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macdonalds business analysis
Essay specific features


Written by:
Brandon R
Date added:
August 27, 2014
Level:
University
Grade:
A
No of pages / words:
11 / 2918
Was viewed:
3982 times
Rating of current essay:
Essay content:
In the early 1990's McDonalds, the long-time leader in the fast food wars faced a crossroads situation. Domestically, sales and revenues were flattening as competitors influenced the market. McDonalds encountered new challenges, in addition to its traditional competitors ? Burger King, Taco Bell & Wendy's...
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McDonalds used controlled experimentation to maintain the McDonalds experience, simultaneously expanding the menu appeal to a broader range of consumers. E.g. 1976 McDonalds introduced a breakfast menu as a way to more fully utilize the physical plant, then in 1980, rolled out the chicken McNuggets. Despite these innovations, McDonald's tremendous growth could only continue for so long...
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