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Essay

Macro Factor

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Issue:

Business

 

Written by:

James B

 

Date added:

January 8, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 229

 

Was viewed:

3317 times

 

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Essay content:

The economic environment consists of factors that affect consumer purchasing power and spending patterns. C. Natural ' It involves natural resources that are needed as inputs by marketers or that are affected by marketing activities. Toyota sent out green seed cards shaped like Toyota's logo to prospective buyers...
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Toyota sent out green seed cards shaped like Toyota's logo to prospective buyers. D. Technological ' Forces that create new technologies, creating new product and market opportunities. The company established a web site to distribute information and also sent e-brochures to 40,000 likely buyers just before the introduction...
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