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Essay

Made In China

Essay specific features

 

Issue:

Business

 

Written by:

Charles C

 

Date added:

July 4, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

14 / 3767

 

Was viewed:

2546 times

 

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Essay content:

Studies by Heslop and Papadopoulous (1993, 2000) concluded that COO image is one of the most important influences on decision making for foreign-made products. These studies revealed that buyers evaluate COO using multiple criteria including the country's level of advancement, the buyer's feelings about the people of the country and the buyer's desire to be more closely aligned with the country...
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These studies revealed that buyers evaluate COO using multiple criteria including the country's level of advancement, the buyer's feelings about the people of the country and the buyer's desire to be more closely aligned with the country. In addition, a study by Liefeld and Wall (1987, 1991, 1993) found a positive relationship between product evaluation and the degree of economic development of the COO...
displayed 300 characters

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