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Magazines - Advantages And Limitations In Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Terrell M

 

Date added:

September 30, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 326

 

Was viewed:

10174 times

 

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Essay content:

Research has shown US Weekly's female readers have median income in excess of $80K – higher than that of Vanity Fair/In Style. This has attracted top tier advertisers such as Mercedes Benz In addition, 23% of teen girls surveyed they had read US Weekly in last six months – with more girls reading such magazines it would make sense for marketers of products and services to teenagers to advertise more in them...
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Used as primary source of information on products like automobiles, fashion, beauty, financial planning, travel. Ability for ad recall is also greater. services they offer – Merchandising and research studies. Others like split run allowing for testing of ads. Selective binding and ink jet imaging allowing for targeted material based on demographic data be sent out effectively...
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