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Major kinds of Strategies and Policies
Essay specific features
Written by:
Lindsay J
Date added:
December 23, 2014
Level:
University
Grade:
A
No of pages / words:
2 / 539
Was viewed:
9736 times
Rating of current essay:
Essay content:
In a very real sense, profits are merely a measure—although an important one—of host well a company serves its customers. New products or services, more than any other single factor, determine what an enterprise is or will be, The key questions in this area can be summarized as follows:
• What is our business? -
• Who are our customers?
• What do our customers want?
•...
displayed 300 characters
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How much will our customers buy and at what price? .
• Do we wish to be a product leader?
• What is our competitive advantage? -.
• Do we wish to develop our own new products?
• What advantages do we have in serving customer needs?
• How should we respond to existing and potential competition?
• How far can we go in serving customer needs?
• What profits can we expect?
• What basic form should our strategy take?
Marketing
Marketing strategies are designed to guide managers in getting products or services to customers and in encouraging customers to buy: Marketing ‘strategies are closely related to product strategies; they must be interrelated and mutually supportive...
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