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management

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Issue:

Business

 

Written by:

Bryant R

 

Date added:

September 14, 2016

 

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Grade:

A

 

No of pages / words:

1 / 273

 

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4450 times

 

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Essay content:

A wholly unique iPod has been able to stand above the prosaic fray of consumer electronics, bearing a higher price for its advanced features and brand name. But as more companies release players with similar features, the iPod risks becoming a commodity, with profit margins driven down by competition...
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But as more companies release players with similar features, the iPod risks becoming a commodity, with profit margins driven down by competition. As a result, the company finds itself at a critical crossroads: It must decide whether to follow the historically proprietary approach of the Macintosh computer or the more flexible business strategy of its successful digital music player...
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