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Management At Starbucks
Essay specific features


Written by:
Helen N
Date added:
March 4, 2013
Level:
University
Grade:
A
No of pages / words:
6 / 1455
Was viewed:
6230 times
Rating of current essay:
Essay content:
The original Starbucks location was at 2000 Western Avenue from 1971-1976. That store then moved to 1912 Pike Place; it is still open. During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers. Entrepreneur Howard Schultz joined the company in 1983, and, after a trip to Milan, Italy, advised that the company sell coffee and espresso drinks as well as beans...
displayed 300 characters
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During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers. Entrepreneur Howard Schultz joined the company in 1983, and, after a trip to Milan, Italy, advised that the company sell coffee and espresso drinks as well as beans. The owners rejected this idea, believing that getting into the beverage business would distract the company from its primary focus...
displayed 300 characters
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