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Issue:

Business

 

Written by:

Nancy R

 

Date added:

May 10, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

5 / 1391

 

Was viewed:

3056 times

 

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Essay content:

Belle Couleur will be the only mid-priced product in the Dutch hair colorant market and will compete with the upper and lower priced brands. Moreover the price sensitive Dutch women are value shoppers and thus this aspect of the product will appeal to them. The market research indicated that the buying intentions of the women increased after the price was revealed in the test-use...
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Moreover the price sensitive Dutch women are value shoppers and thus this aspect of the product will appeal to them. The market research indicated that the buying intentions of the women increased after the price was revealed in the test-use. The pricing of the product coupled with the price sensitive nature of the Dutch women will be the leading strength for Belle Couleur...
displayed 300 characters

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