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Essay

Managing International Acquisitions

Essay specific features

 

Issue:

Business

 

Written by:

Connie L

 

Date added:

April 29, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 961

 

Was viewed:

9216 times

 

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Essay content:

(www.businessweek.com) In Europe especially, the shadow of Nike grew larger in the last year as the U.S. company surpassed Adidas in the soccer shoe segment for the first time -- for Adidas, a game-changing event equal to, say, Toyota (TM ) surpassing Ford (F ) in U.S. sales. (www.businessweek.com) In the U...
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In 2004, it had about 36% market share in the athletic-footwear market, according to the Sporting Goods Manufacturers Association International, while Adidas has 8.9% of the U.S. market and Reebok 12.2%. The U.S. ranks as the world's biggest athletic-shoe market, accounting for half the $33 billion spent globally each year on athletic shoes...
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