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Many Advertisements Use Codes To Convey A Fairy Tale To Consumers
Essay specific features
Written by:
David G
Date added:
May 25, 2014
Level:
University
Grade:
B
No of pages / words:
3 / 739
Was viewed:
8495 times
Rating of current essay:
Essay content:
This ad is no exception. It uses the visual code on many
different levels, and the text is there mainly for explanatory purposes. These
codes all have references to the story-line of Magic: two sorcerers using
spells to fight each other over imaginary regions of land. The advertisement
tries unsuccessfully to convey a happy ending, like in a fairy tale, to the
consumer, while sacrificing price and means...
displayed 300 characters
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These advancements can be seen as one looks at the ad from
the lower-left corner in a clockwise circle. The first object one would see is
a skull from a Woolly Mammoth, which is symbolic of prehistoric times. The
next object, a computer, stands out because it does not fit the pattern of
chronological order...
displayed 300 characters
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