Many Advertisements Use Codes to Convey a Fairy Tale to Consumers

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Issue:

Business

 

Written by:

Robert S

 

Date added:

January 4, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 728

 

Was viewed:

3913 times

 

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Essay content:

These codes all have references to the story-line of Magic: two sorcerers using spells to fight each other over imaginary regions of land. The advertisement tries unsuccessfully to convey a happy ending, like in a fairy tale, to the consumer, while sacrificing price and means. The code of spatial order is used to show the reader advancements in periods of time...
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These advancements can be seen as one looks at the ad from the lower-left corner in a clockwise circle. The first object one would see is a skull from a Woolly Mammoth, which is symbolic of prehistoric times. The next object, a computer, stands out because it does not fit the pattern of chronological order...
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