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Essay

Marekting Mix

Essay specific features

 

Issue:

Business

 

Written by:

Nancy F

 

Date added:

May 26, 2017

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1659

 

Was viewed:

8521 times

 

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Essay content:

These four elements work together to produce a profit. Changing any one of the four will affect the results of the other three. The marketer uses the marketing mix to develop the marketing strategy; thus, determining the marketing mix is an important first step in the process. "It takes proper coordination, planning and use of each of these elements to reach the consumers in one's target market"...
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"It takes proper coordination, planning and use of each of these elements to reach the consumers in one's target market". (Lake, 2006). Product The first element in the four P's is product. Product is the "good or service for the target's needs" (Perreault, 2004). In marketing, product is not simply the physical item or service...
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