The study concluded that the commercial printing industry is a highly competitive manufacturing market that effectively leverages technology to reduce prices to customers and increase value to business owners. Survey participants expected revenue from offset to decline 7.7% over the next two years and that revenue for digital printing would increase 5... displayed 300 characters
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While the industry retains a manufacturing focus it is moving to more of a service orientation. 77.8% of the respondents claim that "reducing production cost and improving efficiency is a current business strategy" but many lack the plans to effectively achieve this goal for the future.
Future Market Structure
The future market structure for the printing industry will remain monopolistic, as many different printing companies add to the competition... displayed 300 characters
