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Essay

MARKET COVERAGE DECISIONS

Essay specific features

 

Issue:

Business

 

Written by:

Debra M

 

Date added:

October 31, 2015

 

Level:

University

 

Grade:

C

 

No of pages / words:

5 / 1197

 

Was viewed:

8799 times

 

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Essay content:

Market coverage decision • Intensive coverage; is where the manufacturer of a particular product requires that the product receives maximum market exposure in the specific geographic domain. (Strydom & Jooste, 2007:418) Thus the manufacturer will try exposing it to as many as possible outlets to optimize sales...
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The products that are usually sold thru intensive market coverage is inexpensive, often purchased and requires little shopping effort- thus it is also a convenience product. • Selective coverage; when a channel strategy is followed that limits the availability of the products to certain outlets it is called selective coverage...
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General issues of this essay:
Coverage Comparison Building Service Brand: Enhancing Brand Through Operational Staff'S Brand Commitment. Research Proposal Evaluate the importance of branding, and brand loyalty, to successful marketing. Examining The Impact Of Product Attributes On Perception Towards Brand Product Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? MARKET COVERAGE DECISIONS Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon The Moderating Role Of Product Involvement Among Category Similarity, Brand-Specific Assoications And Evaluation Of Brand Extention The use of brand name as a strategy for gaining competitive advantage When Launching A New Product, It Is Better To Pursue A Brand Extension Strategy, Than To Develop A New Brand History of War Coverage MARKET&BRAND MANAGEMENT TO WHAT EXENT IS COCA-COLA BRAND IMAGE RESPONSIBLE FOR ITS SUCCESS? Bias media coverage Media Coverage
 

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