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Essay

Market demand

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Issue:

Business

 

Written by:

Sam S

 

Date added:

October 13, 2014

 

Level:

University

 

Grade:

B

 

No of pages / words:

3 / 711

 

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3176 times

 

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Essay content:

Determining this market demand is the first step in evaluating market opportunities (Kotler & Keller, 2006). The next step in determining market opportunities is to produce a sales forecast, which is the amount of sales a company expects to make based on its marketing plan and the environment of the market it expects to encounter...
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The third step involves determining market potential. Market potential is the maximum amount of sales in an industry in a given period, depending on marketing efforts and the marketing environment (Kotler & Keller, 2006). These three steps are the three steps necessary to measure demand in a specific area or group (Kotler & Keller, 2006)...
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