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Essay

Market Orientation

Essay specific features

 

Issue:

Business

 

Written by:

Antoinette P

 

Date added:

August 28, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1246

 

Was viewed:

5528 times

 

Rating of current essay:

 
Essay content:

So, the relationship between market oriented company and customers’ will become closer and it is easier for the company to get the information from the customers (Jobber David 2007). Basically, the goal for a market-oriented company is to earn profit from the consumers’ satisfaction. They will achieve their goal by coordinated marketing and interfunctional activities (Lamb, Hair & McDaniel 2002)...
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They will achieve their goal by coordinated marketing and interfunctional activities (Lamb, Hair & McDaniel 2002). Market orientation can be shown as figure: Figure 1 (Adapted from Jobber David 2007 p. 6) Customer orientation, competitor focus, and cross-functional coordination are the three major components of market orientation...
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