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Market Potential Indicator
Essay specific features
Written by:
Thomas S
Date added:
June 9, 2015
Level:
University
Grade:
A
No of pages / words:
4 / 925
Was viewed:
1002 times
Rating of current essay:
Essay content:
With global marketing becoming more important, companies and marketers are attempting to determine which international markets they would like to penetrate and the appropriate marketing strategy.
Using the market potential indicator countries are distinguished by the recent progress they have made in economic liberalization using eight dimensions...
displayed 300 characters
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Each dimension is given a weight to contribute to the overall market potential index.
Construction of the index
The market potential index was first constructed using only seven dimensions and was given the following weights: Market Size (4/20), Market Growth Rate (3/20), Market Intensity (3/20), Market Consumption Capacity (2/20), Commercial Infrastructure (2/20), Economic Freedom (2/20), Market Receptivity (4/20)...
displayed 300 characters
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