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Essay

Market Potential Indicator

Essay specific features

 

Issue:

Business

 

Written by:

Thomas S

 

Date added:

June 9, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

4 / 925

 

Was viewed:

999 times

 

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Essay content:

With global marketing becoming more important, companies and marketers are attempting to determine which international markets they would like to penetrate and the appropriate marketing strategy. Using the market potential indicator countries are distinguished by the recent progress they have made in economic liberalization using eight dimensions...
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Each dimension is given a weight to contribute to the overall market potential index. Construction of the index The market potential index was first constructed using only seven dimensions and was given the following weights: Market Size (4/20), Market Growth Rate (3/20), Market Intensity (3/20), Market Consumption Capacity (2/20), Commercial Infrastructure (2/20), Economic Freedom (2/20), Market Receptivity (4/20)...
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