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Essay

Market Research

Essay specific features

 

Issue:

Business

 

Written by:

Roy M

 

Date added:

October 30, 2011

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 459

 

Was viewed:

6348 times

 

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Essay content:

Primary market research involves testing such as focus groups, surveys, field tests, interviews or observation, conducted or tailored specifically to that product. A list of questions that can be answered through market research: * What is happening in the market? What are the trends? Who are the competitors? * How do consumers talk about the products in the market? * Which needs are important? Are the needs being met by current products? Two types of market research: Organizations engage in marketing research for two reasons: (1) to identify and (2) solve marketing problems...
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This distinction serves as a basis for classifying marketing research into problem identification research and problem solving research. Market Research Characteristics First, marketing research is systematic. Thus systematic planning is required at all the stages of the marketing research process...
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