market research -kudler fine foods

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Christine M


Date added:

July 14, 2014








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Kudler strategic objectives are to expand services, introduce a frequent shopper program and to increase efficiency. Kudler offers parties in the store. These parties show customers how to prepare food by renowned chefs and even Kathy Kudler, the company's owner. The purpose of the parties is to pull customers into the store and have these customers purchase the food used to prepare the dishes in the party...
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The company will need to research the effectiveness of the parties. The company will offer a frequent shopper program in an effort to increase revenue. The frequent shopper program is a marketing and sales promotion tool. These programs are used to encourage repeat purchases by acknowledging the purchases made by a consumer (Kerin, et al...
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