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Essay

market segmentation

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Issue:

Business

 

Written by:

Curtis S

 

Date added:

February 12, 2012

 

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Grade:

A

 

No of pages / words:

5 / 1182

 

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1578 times

 

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Essay content:

The definition of a consumer market segment is "a relatively homogenous group of individuals whose motivations, product needs, and purchase behaviors, are similar." GOAL OF THE PROJECT The goal of the project is to provide a market segmentation framework for a specific product market. The framework must include: Identifying and naming TWO market segments within the market...
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The definition of a consumer market segment is "a relatively homogenous group of individuals whose motivations, product needs, and purchase behaviors, are similar." GOAL OF THE PROJECT The goal of the project is to provide a market segmentation framework for a specific product market. The framework must include: Identifying and naming TWO market segments within the market...
displayed 300 characters

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