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Market Segmentation
Essay specific features
Written by:
Arlie C
Date added:
March 22, 2014
Level:
University
Grade:
A
No of pages / words:
3 / 783
Was viewed:
9732 times
Rating of current essay:
Essay content:
Price was determined not so much by how cheaply something could be sold, but more by the special value a particular market placed upon the goods, independent of production costs.
General Motors (GM) pioneered market segmentation in the 1920s, as it fought and beat Ford for the biggest market share of the booming automobile business...
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Henry Ford was an exemplar of mass marketing. He had pioneered the marketing of the automobile so that it could be within the reach of almost all Americans. Standardized models were produced quickly, identically, and only in black, which dropped the cost of car buying from $600 in 1905 to $290 by 1924...
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