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Essay

Market Segmentation

Essay specific features

 

Issue:

Business

 

Written by:

Arlie C

 

Date added:

March 22, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 783

 

Was viewed:

9665 times

 

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Essay content:

Price was determined not so much by how cheaply something could be sold, but more by the special value a particular market placed upon the goods, independent of production costs. General Motors (GM) pioneered market segmentation in the 1920s, as it fought and beat Ford for the biggest market share of the booming automobile business...
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Henry Ford was an exemplar of mass marketing. He had pioneered the marketing of the automobile so that it could be within the reach of almost all Americans. Standardized models were produced quickly, identically, and only in black, which dropped the cost of car buying from $600 in 1905 to $290 by 1924...
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