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Essay

Market segmentation

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Issue:

Business

 

Written by:

Samantha V

 

Date added:

March 11, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

10 / 2681

 

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4476 times

 

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Essay content:

Depending on whether you are selling your offering to individual consumers or a business, there are definite differences in what you will consider when defining market segments. Category of Need The first thing you can establish is a category of need that your offering satisfies. The following classifications may help...
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The following classifications may help. For businesses: Strategic - your offering is in some way important to the enterprise mission, objectives and operational oversight. For example, a service that helped evaluate capital investment opportunities would fall into this domain of influence. The purchase decision for this category of offering will be made by the prospect's top level executive management...
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