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Marketers frequently adapt and change the well established marketing theoties and models
Essay specific features


Written by:
Lisa K
Date added:
July 14, 2016
Level:
University
Grade:
A
No of pages / words:
5 / 1232
Was viewed:
5145 times
Rating of current essay:
Essay content:
(Borden, 1964) Thus marketer is constantly adopting different principles to remain market and customer focused. In fact the idea of adaptation comes from nature; a species in order to survive has to evolve. Likewise the fundamental "marketing mix" has advanced, as the elements that make it up, its focus and how it is practiced have changed a great deal over the years...
displayed 300 characters
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(Borden, 1964) Thus marketer is constantly adopting different principles to remain market and customer focused. In fact the idea of adaptation comes from nature; a species in order to survive has to evolve. Likewise the fundamental "marketing mix" has advanced, as the elements that make it up, its focus and how it is practiced have changed a great deal over the years...
displayed 300 characters
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