Marketing

Essay specific features

 

Issue:

Business

 

Written by:

John L

 

Date added:

October 15, 2016

 

Level:

University

 

Grade:

B

 

No of pages / words:

7 / 1881

 

Was viewed:

9141 times

 

Rating of current essay:

 
Essay content:

The bottles were elegant, different, simple and very Swedish. The resulting Absolut bottle was very different from competitor's bottles. The result was a clear high quality vodka, free from dangerous by products. The Absolut bottle was considered a masterpiece in glass design. The timeless shape, the fine lines and the exceptionally clear glass distinguish Absolut from other premium vodka brands...
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The marketing team came up with a strategy that all advertising should centre around the bottle, the product should not be identified with any particular lifestyle, and the approach should have a timeless yet contemporary feel to it. Every advertisement has a two or three word caption beginning with the word ?Absolut'...
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