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Marketing

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Issue:

Business

 

Written by:

Elizabeth M

 

Date added:

November 22, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 316

 

Was viewed:

8761 times

 

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Essay content:

For product, WAMU is focusing in the services bank is selling and in this case is offer their services to the customers by either opening a savings or checking account, apply for a credit card, for a mortgage loan, student loans, or invest on retirement. WAMU is focusing on the customer's perception about the services they are offering; therefore, the total of all financial costs that the customer pays (including transaction costs) to obtain the services is free of charge...
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WAMU is focusing on the customer's perception about the services they are offering; therefore, the total of all financial costs that the customer pays (including transaction costs) to obtain the services is free of charge. WAMU is trying to attract as many customers as possible, and they are focusing on a very tempting promotion for everyone...
displayed 300 characters

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