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Marketing

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Issue:

Business

 

Written by:

John C

 

Date added:

December 8, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 601

 

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5635 times

 

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Essay content:

The U.S. paint industry is generally considered to maturing with sales in 1997 slightly over $13 billion and the growth was forecasted to approximate the general rate of inflation through 2000. U.S. Architectural Industry In 1997, the estimated U.S. sales of architectural paint coatings and sundries to be in the excess of $10 billion...
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sales of architectural paint coatings and sundries to be in the excess of $10 billion. The architectural coating is a mature market with long-term sales growth projected in the range of 1 to 2 percent per year. A slow growth is one of the main characteristic of a mature market. The slow growth rate can be traced back to a slowing growth rate in volume...
displayed 300 characters

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