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Marketing

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Issue:

Business

 

Written by:

Danielle T

 

Date added:

February 12, 2013

 

Level:

University

 

Grade:

B

 

No of pages / words:

5 / 1212

 

Was viewed:

3019 times

 

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Essay content:

Even companies such as Mercedes and BMW finding it necessary to move their marketing focus just to stay competitive. Cobb explains, "But like other automakers who have expanded their reach by moving upscale or down-market or both, even Mercedes has scrambled its mix. Today, a modestly successful blues belter can probably swing the monthly lease payments on a C230 Sports Coupe, which at $25,000 and up costs no more than certain Honda Accords...
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Cobb explains, "But like other automakers who have expanded their reach by moving upscale or down-market or both, even Mercedes has scrambled its mix. Today, a modestly successful blues belter can probably swing the monthly lease payments on a C230 Sports Coupe, which at $25,000 and up costs no more than certain Honda Accords...
displayed 300 characters

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