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Marketing

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Issue:

Business

 

Written by:

Donald C

 

Date added:

November 21, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

16 / 4233

 

Was viewed:

3404 times

 

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Essay content:

In the purchasing power parity terms, India is among the top four of the world and is ranked the world’s 12th largest economy. To tap this huge market we have large National and International marketing companies operating here in the FMCG, Durables and services sectors. Most of these companies are highly successful in terms of profitability-the bottom line, sales revenue-the top line and even market share and growth rates...
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Most of these companies are highly successful in terms of profitability-the bottom line, sales revenue-the top line and even market share and growth rates. However, there are concerns raised about the value these companies place on social responsibility and ethics in marketing in their quest for maximisation of profits...
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