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Marketing

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Issue:

Business

 

Written by:

Cortney G

 

Date added:

January 16, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 586

 

Was viewed:

1199 times

 

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Essay content:

Market Orientation is essential, because there are major factors to consider. Markets tend to change through a wider of variety for example the use of technology. When dealing with change you got to consider a number of functions, for example, market research, targeting mix, new products. Greenley and Foxall (1998) found that the stakeholder orientation consists of five major dimensions...
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These dimensions all explicitly incorporate stakeholders into the firms' concept of strategy and can be conceptualized into structural and behavioural dimensions of the stakeholder orientation. These dimensions with give you an approach to marketing and market orientation. These will lead to customer values, and give mangers, and senior level executive’s strategies to have a marketing approach...
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