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Marketing

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Issue:

Business

 

Written by:

Tamara I

 

Date added:

March 1, 2015

 

Level:

University

 

Grade:

B

 

No of pages / words:

9 / 2269

 

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8386 times

 

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Essay content:

Once stock holders see the company is doing well, they will continue to invest in that company. With all of the data that companies produce, how do they sort through and find information that is relevant to what they are looking for? Companies sort through stored information by a process called data mining...
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It implies [digging through tons of data] to uncover patterns and relationships contained within the business activity and history.” (PC Magazine) The patterns of data that the mining process uncovers allow company executives to make better business decisions. Let’s say that a supermarket pulls data on when men buy chips and salsa; this data search might also reveal that the men purchased a six pack...
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