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Written by:

Gloria R


Date added:

September 17, 2015







No of pages / words:

3 / 669


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The AMA stated that marketing consists of those activities involved in the flow of goods and services from the point of production to the point of consumption, then later amended its definition to read: Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and the stakeholders...
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The information needed includes finding out what groups of potential customers exist, what the target markets are and what their needs are, and what products or services they will require. This information will help the company determine the pricing and distribution to these target markets. The next step is promotions, such as, advertising, public relations, sales, and customer service...
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