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Victor H


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June 5, 2015








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2007). As well as focusing on the marketing mix, the importance of marketing to a successful organization also answers questions for the product. These questions posed by the US Chamber of Commerce (2007) are an integral part to an organizations business plan: ? Who are our target buyers? ? What sources of uniqueness or positioning in the market do we have? ? Where will we implement our marketing spending plans? ? When will marketing spending plans occur? ? How much sales, spending, and profits will we achieve? Answering these questions will greatly increase the success rate of the new clothing line...
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Because of the expense of opening a new line from operations to manufacturing to marketing and sales any steps taken that will increase the success rate is important. Brand Recognition A major part of marketing the new clothing line will be composed of brand recognition. In a statement to stockholders, Calvin Klein Chairman and CEO Emanuel Chirico (2007) stated, "the key to our success in a changing retail environment has been and will continue to be the strength of our brands...
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