If the product’s performance falls short of expectations, the buyer is dissatisfied. If performance matches or exceeds expectations, the buyer is satisfied or delighted
• Key to customer satisfaction is to matcher customer expectations with company performance
• Smart companies aim to delight customers by promising only what they can deliver, then delivering more than they promise (similar to earnings management)
• Total quality management is a system that empowers employees to accept or reject their own output to agreed standards, based on the premise that each work group is a customer of the preceding group and the continual advancement should be made towards zero defects
• Quality has a direct influence on product performance and on customer satisfaction
Exchange, Transactions and Relationships
• Exchange is the act of obtaining a desired object from someone by offering something in return
• Exchange allows society to produce much more than it would with an alternative system
• At least 2 parties must participate and each must have something of value to the other
• Each party must also want to deal with the other party and each must be free to accept or reject the other’s offer
• Each party must be able to communicate and deliver
• Transactions are trades between 2 parties that involves at least 2 things of value, agreed upon conditions, a time of agreement and a place of agreement
• Relationship marketing is the process of creating, maintaining and enhancing strong, value laden relationships with customers and other stakeholders
• Operation assumption: Maintain good relationships and profitable transactions will continue displayed 300 characters
Custom written essay
All essays are written from scratch by professional writers according to your instructions and delivered to your email on time. Prices start from $10.99/page
Your research paper is written by certified writers
Your requirements and targets are always met
You are able to control the progress of your writing assignment
You get a chance to become an excellent student!
Get a price guote
If the product’s performance falls short of expectations, the buyer is dissatisfied. If performance matches or exceeds expectations, the buyer is satisfied or delighted
• Key to customer satisfaction is to matcher customer expectations with company performance
• Smart companies aim to delight customers by promising only what they can deliver, then delivering more than they promise (similar to earnings management)
• Total quality management is a system that empowers employees to accept or reject their own output to agreed standards, based on the premise that each work group is a customer of the preceding group and the continual advancement should be made towards zero defects
• Quality has a direct influence on product performance and on customer satisfaction
Exchange, Transactions and Relationships
• Exchange is the act of obtaining a desired object from someone by offering something in return
• Exchange allows society to produce much more than it would with an alternative system
• At least 2 parties must participate and each must have something of value to the other
• Each party must also want to deal with the other party and each must be free to accept or reject the other’s offer
• Each party must be able to communicate and deliver
• Transactions are trades between 2 parties that involves at least 2 things of value, agreed upon conditions, a time of agreement and a place of agreement
• Relationship marketing is the process of creating, maintaining and enhancing strong, value laden relationships with customers and other stakeholders
• Operation assumption: Maintain good relationships and profitable transactions will continue displayed 300 characters
