Marketing

Essay specific features

 

Issue:

Business

 

Written by:

James W

 

Date added:

January 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1465

 

Was viewed:

4991 times

 

Rating of current essay:

 
Essay content:

If mosquitoes all through the night bite your child he will not be able to get up fresh in the morning and concentrate on his studies. Now, stop worrying…let Good Knight fight the mosquitoes for you. Good Knight offers a range of products that ensure that you and your family are protected from mosquitoes at all times………” HISTORY:- The Good Knight brand was launched by Transelektra Domestic Products Ltd (TDPL) in 1984...
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The product was innovative and perfectly priced. Mats, used with electronic mosquito destroyers were extremely effective since they contained a chemical called Allethrin (1%). In a sense, Good Knight struck the market at the right time. It was a huge success in small towns, big cities and metros, all of which had a common denominator of reasonable electrification, growing per capita incomes and high mosquito incidence...
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