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Marketing

Essay specific features

 

Issue:

Business

 

Written by:

James W

 

Date added:

January 13, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

6 / 1465

 

Was viewed:

5041 times

 

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Essay content:

If mosquitoes all through the night bite your child he will not be able to get up fresh in the morning and concentrate on his studies. Now, stop worrying…let Good Knight fight the mosquitoes for you. Good Knight offers a range of products that ensure that you and your family are protected from mosquitoes at all times………” HISTORY:- The Good Knight brand was launched by Transelektra Domestic Products Ltd (TDPL) in 1984...
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The product was innovative and perfectly priced. Mats, used with electronic mosquito destroyers were extremely effective since they contained a chemical called Allethrin (1%). In a sense, Good Knight struck the market at the right time. It was a huge success in small towns, big cities and metros, all of which had a common denominator of reasonable electrification, growing per capita incomes and high mosquito incidence...
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General issues of this essay:
Consumer Perceptions Of Store Brands Versus National Brands Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations Famous Brands Limited - South African Giant? Strategic Alliance Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process A Study Of Advertisements In relation To Affectivity And A Comparison Of Two Adverts On The Same Product But Differing Brands Strategid Marketing Alliance Consumer product safety act Consumer Preference Of ‘hen Product’ influences of advertising to consumer attitude towards buying a product Product Counterfeiting Puts Consumer Safety At Risk Kao Brands Global Marketing Project How 'Marketing Science' Undermines Brands Unilever shakes up brands marketing How do psychological factors and extended product (self) affect the consumer behaviour in buying brassiere?
 

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