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Essay

Marketing

Essay specific features

 

Issue:

Business

 

Written by:

William R

 

Date added:

September 11, 2013

 

Level:

University

 

Grade:

A

 

No of pages / words:

24 / 6530

 

Was viewed:

5655 times

 

Rating of current essay:

 
Essay content:

Promotion strategy 5. Recommendations 6. Conclusion 7. References 8. Appendices INTRODUCTION The fashion distributor we are focusing on is Zara, and the chosen competitors are Mango and Topshop. Zara is a clothing brand opened in 1975 and owned by Spanish fashion distributor Industria de Diseno Textil S...
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It sticks closely to its business model which focuses on the process of design, manufacture, distribution and sales. They sell franchisee rights to retailor groups in major capitals and cities. In contrast to many fashion groups, Zara does not focus on advertising, but instead invest a percentage of its revenues in opening new stores...
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