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Essay

Marketing

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Issue:

Business

 

Written by:

Adrianne L

 

Date added:

March 22, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

1 / 254

 

Was viewed:

1638 times

 

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Essay content:

The end-result is gaining market leadership by understanding consumer needs and finding solutions of superior value, quality, and service. The objective of this course is to take a practical, managerial approach to marketing. It gives the student a comprehensive and innovative, managerial and practical introduction to marketing...
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These include the trade-off between the organization’s objectives and resources against needs and opportunities in the marketplace. Course Objectives are: • To understand the marketing concept. • To recognize and suggest applications of the marketing concept. • To identify implications of the marketing concept for the accounting, finance, research and development, purchasing, production, and personnel functions for marketing and service functions...
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