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Marketing

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Issue:

Business

 

Written by:

Anonymous

 

Date added:

November 25, 2015

 

Level:

University

 

Grade:

A

 

No of pages / words:

11 / 2913

 

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10223 times

 

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Essay content:

In December 2003, it launched commercially in Chennai and quickly established itself as a market leader – a position it has held since. Aircel began its outward expansion in 2005 and met with unprecedented success in the Eastern frontier circles. It emerged a market leader in Assam and in the North Eastern provinces within 18 months of operations...
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During this period, the company gained a foothold in 9 circles including Chennai, Tamil Nadu, Assam, North East, Orissa, Bihar, Jammu & Kashmir, Himachal Pradesh and West Bengal. The Company has currently gained a momentum in the space of telecom in India post the allocation of additional spectrum by the Department of Telecom, Govt...
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