Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Nancy L

 

Date added:

September 16, 2012

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 286

 

Was viewed:

3419 times

 

Rating of current essay:

 
Essay content:

Consumers are becoming more demanding and suppliers have to listen. Vodafone must feed this back into its product strategy. In the UK, the mobile phone market has approached maturity in a very short space of time, particularly with young people. To keep its leading edge, Vodafone is continually looking to add value to the services it provides and to the packages it offers to customers...
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To keep its leading edge, Vodafone is continually looking to add value to the services it provides and to the packages it offers to customers. Soon, within the UK, there will be few new customers available. So the challenge is to provide added value services and competitive charges to existing customers who are becoming more sophisticated and demanding...
displayed 300 characters

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