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Essay

Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Charles E

 

Date added:

April 5, 2016

 

Level:

University

 

Grade:

A

 

No of pages / words:

2 / 328

 

Was viewed:

9523 times

 

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Essay content:

When traditional marketers think of organization, they mean structure: distinct product, channel, and customer groups focusing on specific functional tasks, such as brand management, customer segment management, and market research. Our functional managers will play the pivotal roles in these functionally focused groups, which are responsible for generating ideas and taking them to market...
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For when market priorities change, traditionalists take a "wreck and rebuild" approach that consumes the precious time of top executives, disrupts action on the front lines, and, worst of all, often fails to yield the intended results. Our new-style marketing groups will understand that formal structures can't drive value in fast-moving environments...
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