Marketing

Essay specific features

 

Issue:

Business

 

Written by:

Marvin M

 

Date added:

April 21, 2014

 

Level:

University

 

Grade:

A

 

No of pages / words:

3 / 805

 

Was viewed:

2296 times

 

Rating of current essay:

 
Essay content:

The functional attributes are shown by how the products work. They include sun protection, moisture for the skin and an attractive promotion. 2. Benefits: Benefits are what the actual product attributes can do for the consumer. It is important to make these benefits different from the competition's...
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Each physical attribute possesses certain benefits that satisfy the consumers wants. The scent of our product is what makes our lotion so different. None of our competition brands have a scented sun tan lotion on the market that is targeted at our segment; the only other is Coppertone Kids' varieties (5)...
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